And with a rotating set of fun features and filters, it's also the response to Facebook and Twitter's stale experiences.
As with any social network, much of your Snapchat experience will depend on who you follow, but on this one you're less likely to find carefully composed posts.
After hackers who call themselves the Impact Team released their first big data dump from Ashley Madison and its parent company on Tuesday, journalists and others have been poring over it, exposing reality TV star Josh Duggar as a confirmed customer, as well as several unidentified government workers who accessed their Ashley Madison accounts from government IP addresses.
But the latest dump, released Thursday and today, could prove to be more embarrassing and harmful to Ashley Madison's business than its customers.
Head on over to the Play Store and App Store and download the Badoo dating app.
You can easily show off your personality by uploading photos and videos.
It features 24 hours of battery life and claims to be a 'mini-disco on the move'.
To the 310 million monthly active Snapchat users, many of whom are in their teens and early 20s: Sorry, but old people are about to crash your party. And that is exactly why the app is exploding in use, even recently overtaking Twitter in terms of daily users.
The popular social media and communication app Snap Chat last year released a facility within the app that allows users to forward and receive money with the tap of a button.
This new functionality is called ‘Snap Cash’ Many other companies provide online facilities to transfer money however this one specifically works within the Snap Chat app which is enormously popular with children and teenagers.